Menswear was never really his thing. Israeli designer Ronen Chen always wanted to design womenswear. His designs have always targeted all the different age groups. This approach has worked well, and it has also helped him to be successful in the fashion industry.
Even as a young man, this designer was interested in fashion. In 1986, after school and military service, Ronen Chen enrolled at the Shenkar College of Engineering and Design. He was committed to learning all there is to know about fashion design, and eagerly set about realising this challenging ambition.
It wasn’t long before Chen was selling belts and shoes in Tel Aviv's boutiques. He wasn’t satisfied, however. While still a student, he took another important step. He created garments to be sold at affordable prices. After graduating in 1990, he opened his first shop.
An incredible journey
Ronen Chen gradually built up his empire. His top priority was to create a network of shops in Israel. Chen also concentrated on international sales. His incredible journey caused quite a stir.
Soon, everybody had heard of his unusual collections. The outfits were distinctive because of their comfortable and very flattering fit. Neutral colours, a timeless look, and geometric patterns feature strongly. Many fans appreciate his minimalistic and elegant styles. His classic designs could also be had in plus sizes.
This Israeli fashion designer is famous for his thoughtful approaches. His creations all follow a clearly defined direction and have many positive features. The Ronen Chen brand always aims to create a modern, ambitious impression.
There are no compromises in pursuit of this goal. Insiders say that working for this brand is an adventure. The products never stand still. This core principle is never broken. Progress and creativity: these are the brand’s secret weapons.
A clear statement
It’s entirely natural that there should be lots of experimentation in the fashion workshop. Ronen Chen likes to create moments of surprise. At the same time, he wants to inspire enthusiasm on a grand scale. That’s why the label always has new ideas on show.
A case in point is the long shirts line, which brings plenty of variety into women’s fashion. Anyone who likes a layered look will be simply amazed. The asymmetrical crêpe-chiffon long shirt is a great example. This stylish item looks extremely chic and elegant. You don’t have to be a fashion expert to see that this label only uses high-quality fabrics in the manufacturing process.
Another great item is the shirt dress. This item consists of a flattering, woven fabric with a short button front. The clever bell shape makes the dress distinctive. Full pockets, side-ruffles and a striped look all enhance this wonderful design.
This shirt dress is available from size 16 and over. At navabi you will find other items by Ronen Chen to admire, and of course to buy. Make a clear statement, and experience a wonderful feeling of wellbeing.